Is your content ready to be quoted by AI?

Assistants quote a passage, not a page. This measures whether yours can be lifted cleanly: sections a model can chunk on, answers in the first line, and someone named as the author.

Measuring rankings in

Runs the full audit on your live site. Your report opens in your dashboard.

What this checks

Three measurements that almost no other tool runs. Answer extractability counts how many of your sections are bounded by a heading, how many open with a short direct answer rather than a windup, whether any headings are phrased as questions, and whether there are tables or lists to lift. Attribution looks for a named author, Person or Organization schema, and outbound links to primary sources. Readability scores sentence and word complexity, because dense prose is harder to quote as well as harder to read.

Why it matters

A model does not cite a URL because the page is good. It cites a passage because that passage answered the question on its own, without the paragraph above it. That is a structural property and it is measurable, which means it is fixable by editing rather than by guessing. Attribution matters for the same reason a person trusts a byline: a system deciding between two similar pages prefers the one with someone standing behind it and sources it can trace.

How to read a bad result

A low score usually means long unbroken prose under too few headings, with the answer arriving in the third paragraph. The fix is editing rather than writing: break the piece into sections with question shaped headings, put the direct answer in the first sentence under each one, add a table where you are comparing things, name the author, and link the sources you actually used. We wrote our own articles to this standard and say so in them.

These three checks measure whether a passage can be lifted. The audit measures whether anything can reach the passage in the first place, which is a different question with a heavier weight, and the two answers are only useful together. A perfectly structured page behind a blocked crawler is a well-organised silence.

All 36 checks, free Plans

A failing result, and what it costs

The opening of a section on a real consultancy page, under a heading phrased as a question.

Sixty words in and the question in the heading is unanswered. A reader tolerates this; an assistant looking for a passage that answers the heading on its own finds nothing liftable and moves to a page that answered in its first line. The check reports how many sections open with a direct answer, how many headings are phrased as questions, and whether there is a table or list anywhere to lift. This section scores on the second and fails the first, which is the most common shape we see: good instincts about structure, and the windup left in.

## How long does an SEO audit take?

Before we answer that, it is worth stepping back. When we
founded this practice in 2019 the landscape looked very
different. Search has changed enormously since then, and
many of the assumptions our industry held have not survived
contact with the last three years of...

How to fix it

Answer in the first sentence under the heading.Forty to sixty words, complete on its own, no reference to the paragraph above. The context can follow it; it cannot precede it.
Phrase the heading as the question.“How long does an SEO audit take?” rather than “Timelines”. The heading is where a model decides what this section is for.
Add one table or list where you are comparing anything.A structured block is the single most liftable shape on a page, and most comparison passages are written as prose out of habit.
Put a name on it.A byline in the markup and an author in the structured data. They are read by different things and neither substitutes for the other.
Read one paragraph out of context.If it still answers something, it is liftable. This test takes ten seconds and is the whole check in one action.

Questions people ask

What is answer first writing?

Putting the direct answer in the first sentence under a heading, then the detail. It reads slightly blunt to a writer and it is exactly what an assistant lifts, because the passage stands alone without the context above it.

Does word count matter for AI citation?

Less than structure does. A tight 600 word page organised into answerable sections is quoted more readily than 3,000 words of unbroken prose. Depth is checked separately, because a page under 300 words rarely has enough to quote at all.

Why does a named author matter?

It is one of the signals a model has for deciding whether to trust and attribute a claim. An anonymous page with no schema and no sources is harder to stand behind, so it gets used less and credited less.