Content and briefs

Briefs, outlines and drafts that hold up to an editor, with the research done first.

What these prompts are for

The job is everything before the draft. These cover briefs an editor can hand straight to a writer, outlines built from what already ranks, and drafts that do not have to be rewritten from the first line.

  1. 01Natural voice editing prompt that fixes the thinking before the wordingA natural writing prompt that diagnoses generic structure, missing evidence and false polish before rewriting an AI assisted draft.12 min
  2. 02Design brief layout: turn open questions into a production-ready pageA design brief prompt that lays out the objective, audience, message, proof, deliverables, constraints, approvals and unresolved decisions on one page.2 min
  3. 03Ad copy example: write a responsive search ad from evidence, not adjectivesA Google ad copy prompt that produces compliant headline and description variants, maps each claim to evidence and shows one finished example.5 min
  4. 04Campaign brief template: agree the audience, offer and proof before productionA campaign brief prompt that converts a business request into one audience, measurable change, supportable message, channel roles and approval plan.10 min
  5. 05How to write a headline: make the promise specific before making it cleverA headline-writing prompt that generates specific options, labels the angle behind each one and refuses claims the supplied page cannot support.4 min
  6. 06Product launch plan template: work backwards from one release dateA product launch planning prompt that turns a release date, audience and dependencies into owned milestones, decision gates and a practical launch table.12 min
  7. 07SEO content brief template: give the writer decisions, not a keyword dumpA content-brief prompt that turns research into audience, intent, evidence, outline, internal links and acceptance criteria without prescribing keyword density.10 min
  8. 08Article outline where every section carries its own first lineAn outline naming each section, the sentence it opens with, the job it does, and the condition under which you delete it. Two inputs, no research paste.2 min
  9. 09Content calendar template that fills itself in from one topicPaste a topic and a cadence, get a dated calendar with a working title, a format, the query each row targets and the one input that has to exist before writing.2 min
  10. 10Creative brief template that a designer can start from the same dayTwo lines in, a one page creative brief out: the single objective, who it is for, the message, the mandatories, and every open decision marked instead of invented.2 min
  11. 11Turn a goal into a reusable prompt, with its variables and a test planA prompt generator for ChatGPT or Claude. Give it the job you want done and it returns a reusable prompt, its variables, three test inputs and its failure mode.4 min
  12. 12Diagnose a prompt that is nearly working, and get a version two you can comparePaste a prompt that gives inconsistent answers. Get a scored diagnosis, the changes with reasons, a rewritten version and the way to prove it is better.5 min
  13. 13A system prompt for marketing work that survives more than one chatA system prompt for custom instructions or a project, holding your facts, your banned phrasings and your evidence rules so every chat starts from the same place.15 min to write, then permanent
  14. 14How to write a prompt that works the second time you run itA prompting guide built on what changes the output and what only looks like it does, with a six block skeleton and the test that catches a confident wrong answer.10 min
  15. 15Rewrite an AI draft so it stops reading like one, by putting back what the model left outA rewrite prompt that finds the sentences giving your draft away, and fixes them by adding specifics rather than swapping words for synonyms.8 min
  16. 16Turn a prompt that worked once into a template you can run every weekA meta prompt that takes a one off request that happened to work and rebuilds it as a reusable template with named inputs, a fixed output shape and stated refusals.9 min
  17. 17Write a content brief a writer can execute without asking questionsA prompt that turns one target query into a brief with the angle, the outline, the evidence the writer must gather, and the lines they are not allowed to invent.6 min
  18. 18Draft an article that does not read as generated, by making the model refuse to start without your specificsA drafting prompt that stops and asks rather than writing, until you supply the real example, the real number and the real objection.20 min, most of it before the prompt
  19. 19Turn a brief into a finished blog post, and find out what the brief was missingA prompt that audits your brief before it writes, drafts only from what the brief contains, and lists every place it had to depart from it.10 min
  20. 20The blog post prompt sequence, and the gate that decides whether a draft shipsThe five prompts a blog post actually needs, in the order you run them, plus a publish gate that scores a finished draft against eight tests.5 min for the gate, longer for the set
  21. 21Capture a brand voice from writing you already have, and stop calling it trainingA prompt that reads your best existing writing and returns a reusable style instruction block, with a quotation behind every rule it gives you.10 min once, then reusable
  22. 22Where a human has to intervene when a model writes your contentThe workflow around the model rather than the prompt inside it: the three points a person has to intervene, and a review prompt that holds a draft.4 min per draft
  23. 23Turn a content plan into a calendar with a date and an owner on every pageSequences an existing content plan into dated slots, orders the pages by dependency, and refuses to schedule anything whose evidence does not exist yet.6 min
  24. 24Map one topic into a content plan where every page answers a different questionTurns one topic into a map of pages, gives each page the single question it answers, and refuses to plan a page that would only rephrase another one.6 min
  25. 25A Gemini SEO prompt set that has to show where every claim came fromThree chained Google Gemini prompts for SEO, built around grounded search results, so every claim in the brief arrives with the source that produced it.12 min across three prompts
  26. 26Judge a blog post against standards a model can apply, and make it admit what it cannot judgeA prompt that critiques a draft you already have against seven criteria, quotes the evidence for every verdict, and refuses to score what it cannot see.8 min
  27. 27Take one keyword to an annotated outline, then to a draft, with a stop in betweenA two stage prompt that builds an annotated outline from the results you paste, stops and waits for approval, then drafts only from the outline you approved.12 min across two stages
  28. 28A copywriter prompt set for landing pages that sell and are still findableFour prompts run in order on a commercial page: audit what you can prove, write claims not rewordings, answer the last objection, then make it findable.15 min, run as four passes
  29. 29Rewrite a finished draft for search without flattening the writingAn editing prompt that rewrites only the passages failing one of four named tests, quotes every original beside its replacement, and states the cost.8 min
  30. 30Work out what actually goes in a blog post before you write a word of itA prompt that interviews you with five questions, then returns a contents sheet naming what belongs in each section and which parts only you can supply.15 min
A new prompt, most days One working prompt for a real SEO or AI visibility job, what to change in it, and a worked example. No sequences, no offers dressed as newsletters.

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